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Vinalink do online research on Vietnam Internet Advertising based on true stats provided from most well know online Newspapers in Vietnam. Vinalink also provide rich media and floating adbox consulting and design for advertisers to help them get max benefit. Vinalink also help advertisers on content writing, adbox design, providing adclick tracking and stats report every month.

Vinalink help advertisers on :

-         Provide Media tracking before make advertising 

-         Provide true stats of CPM, CPC of any online Newspapers

-         Choose best position and ad dimension

-         Counting the rate of  Advertising space on Content space

-         Give big discount value than doing directly with online Newspapers

-         Consulting of Ad content, Colors, Layout design

-         Consulting Rich media on ad box

-         Tracking click and make report every month    

-         We can doubled your visitor attention with 10% cost

TRUE WEBSITE STATS (on top 5 Newspapers in Vietnam)

 ALEXA STATS

 At June 2007, VNEXPRESS, 24H, DANTRI, TUOITRE, VIETNAMNET  are top 5 online Newspapers in Vietnam by Alexa ranked (on Visitor stats)

 

 

Except Yahoo and Google.com.vn are top 2 websites in Vietnam using keywords ad but not static adbox, Top 5 websites in Vietnam are online newspapers and all of them listed on top 300 sites in the World (Alexa.com)

 

VISITORS TRACKING - ACNIELSEN SERVEY

 Visitors tracking report of top 5 newspapers in Vietnam is available at Premium Report

 True website stats from one of top online newspapers in Vietnam on May 2007 (Top 200 websites in the World)

CPM and CTR(*) on Vietnam online Newspapers

     -         Homepage access rate : 50 – 60% (from Alexa stats)

-         Homepage ad impression : 6 - 7,000,000/days (Monopoly ad)

-         Homepage cost : 1 – 1.5 VND/1 impression (average)

-         CPM = 0.07 -> 0.1

-         CTR = 0,2 – 0,5 (Big banner)

CPM : Cost per thousand impressions
CTR : Click through rate

ADBOX EFFECTIVE RATE (AER)

AER is very important for all advertisers to make advertising campaign, AER help us to verify the space ad which visitors will see or not. All reports and tracking sheets available at Premium Report  

For example : VNEXPRESS.NET 

-         First screen dimension : 35 x 21 cm

-         AD space = 20 x 19 cm

-         AER = 51%

-         Most effective AER is bellow 30% and how to choose position to make AER smaller ? This skill is available at Premium report

-         Refer below table will help you make the dimension of ad

 

AER

Min.Monopoly.D

Min.Triple share.D

Visitor
attention

10 – 30%

10 cm2

14cm2

30%

30% - 40%

12 cm2

16 cm2

25%

40%-50%

18 cm2

24 cm2

22%

50% up

24 cm2

30 cm2

20%

 

-         Total Vnexpress first screen dimension 35 x 21 cm

-         Total Vnexpress first screen ad dimension 20 x 19 cm

-         AER = 51%

 

 

With AER > 50%, all triple share advertising or monopoly ad under 24cm2 length and width will get under 20% visitor’s impression.  We can choose very special ad at this site such as Rich media and Floating ad with very special shape and design to admire all visitors attention (100%) . This skill will be presented by Vinalink media 

EFFECTIVE COST RATE on Impression (eCRI)

 

VNEXPRESS

VIETNAMNET

24H

TUOITRE

DANTRI

Cost

XX

XX

XX

XX

XX

ImP

XX

XX

XX

XX

XX

AER

XX

XX

XX

XX

XX

eCRI

XX

XX

XX

XX

XX

eCRI = (Monthly fee : Dimension) x (Total Impression : AER)  

XX : The data is available at Premium report

 VINALINK MEDIA  SERVICES

 With smaller ad , Vinalink ad on Vietnamnet is most effective

-         Vinalink will make best position on First screen for advertisers
-         Vinalink will make Data tracking on Impression and click of Ad
-        
Vinalink will consult the creative  ad content to get attention of all visitors
-        
Vinalink will advice the best dimension based on AER and eCRI
-        
Vinalink will provide all Price Quotation from all Publishers in Vietnam to any clients with high discount rate.
-        
Vinalink will  design with Rich Media technology to get highest attention of all 100% visitors and we will negotiate with all publishers to run the Rich media ad of clients.
-        
Vinalink will negotiate with all publishers to get true data such as website stats, click rate, discount policy on behalf of advertisers

 

 Rich media floating at Homepage of Yahoo will make full 100% attention of visitors to this site
Vinalink Media Premium Report will be provided to Advertiser on consulting services as follows :

Content

Cost for report

Fixed Cost

Cost by turnover

Report

free

free

free

Ad position negotiate

-

-

10%

Rich media negotiate

-

-

10%

Rich media  creative design

-

US$2000

-

Ad software tracking impression and click and make report every month

 

-

 

-

 

5%

Google keywords report

Available at Premium report

-

-

Google keywords trend analyze

Available at Premium report

-

-

Contact details

 

 

 

 


 
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